Shanna Bright is the founder of Bright Life Media and Private Clubs Online. Shanna began her career in private clubs as the Member Relations Director at the City Club Los Angeles. Following her award-winning tenure at City Club, Shanna moved overseas, spending five years in Japan teaching English before landing in Vietnam. She served as the Sales & Marketing Director of a boutique hotel group, with properties in both Vietnam and Laos. Shanna returned to the US in 2011 and began a new adventure in entrepreneurship.
Shanna has spoken with several CMAA Chapters across the nation, and has presented at national conferences for CMAA, ACCP and PCMA. She presented “Happy Kids Make Future Members” at the 2020 CMAA World Conference and Club Business Expo. Shanna has also just been invited to return to the 2nd Annual CMAA Communication Summit in March and will present “Say Cheese! Capturing Quality Photos and Video of Member Events.”
She has provided consultation, education and training to dozens of clubs in the US. In May of 2019, Shanna was delighted to “go international” by bringing the Member Communication Workshop to the Asian Club Managers Conference in Hong Kong and consultation with the Hong Kong Golf Club.
Shanna empowers private club professionals to drive revenue and retain members through strategic member communication.