April 2019 Tuesday Tips
Use last year’s photos to promote this year’s event. You can make it colorful and eye-catching like this example. As you mix it up and use food photos and event photos from last year, you begin to tell a story of what Easter Brunch is all about at your club. What are your member traditions? If you don’t have a good archive to pull from, then take a moment now to plan ahead and develop a photo and video shot list
for Easter Brunch this year. You will have some great photos to share on the day of to commemorate the event, and you can add the best shots in your archive so you’ll be ready for 2020. Some things to capture: Room set up, food and food stations, staff with smiles and ready to serve, beverage stations, egg hunts and egg rolls, families with the Easter Bunny, families who have attended the brunch for a significant number of years (10, 20+), first time attendees, and the one thing which makes your brunch unique and better than anything else happening in town!
At the CMAA Communications Summit last week, we soaked up a lot of information and advice. I was curious to hear the latest data on the generation gap, and also from the team at The Bridges in Rancho Santa Fe who lets us take a peek behind the scenes at how they manage their social media.
A pice of advice one speaker gave was that if you are not active on a channel, like Twitter, for example, to delete the account or to relinquish the handle. This was one piece of advice I strongly disagreed with. For one, if you don’t claim your handle or account name, you leave that open for other people to claim and use as their own. You need to protect your club’s reputation and you cannot do that if you have no accounts on social media.
Just as we were super excited to grab our website address, so we should be to hold our social media handles. If you have stopped tweeting or no longer post on Facebook, pin a tweet or a post and say something to the tune of:
Thank you for visiting our Twitter account. We’re a bit more active on Instagram so please follow us there for the latest and greatest updates. You’ll find us at @happyvalleycc.
You get the idea. And the other thing you’ll want to check then is which social media icons you have on your website. Make sure you’ve removed the sites where you are inactive and defunct sites like G+.