Before You Post…
If your club is not using a social media content plan, there is a distinct possibility that you are creating social media posts on the fly. When that happens, we tend to lose sight of our member communication goals. So how can you implement a mini-strategy for each post?In this week’s #TuesdayTip, I share with you a few questions to ask yourself before you post, publish, tweet or send to make sure that your message is strategic and will be well received.
Recap of the Questions:
What’s the point? Why?
If there is a CTA, make sure it stands out.
Does it add value? Is it helpful?
Can you include a picture or video?
Is a link included? It is easy to respond to CTA?
Is it share-worthy?
Does it include hashtags (when appropriate)?
Is it relevant to your members? Is it beneficial to them? Will it positively impact them?