Is it February already! Wow – 2016 is already whizzing past us! February is such a LOVE-ly month and I know many clubs gear up for a romantic Valentine’s Day dinner at the club. What new and creative ways are we promoting Valentine’s Day?
During my preparation for a webinar with the PCMA, I captured many examples of how private clubs are posting information online. I wanted to share these three examples with you because while these clubs are making a great effort in the social space, there is room for improvement with these specific posts. These examples are being shared with you so that we can learn to maximize every post – make it as engaging as possible, provide all of the information and add value for the members.
Private clubs and country clubs exist because of members. We develop member communication to keep members active in the club and so that we may retain our members. As private club professionals, we have an opportunity to maximize our member communication, to have our messaging work to achieve club goals. That’s when strategy is needed.
So often I hear the question, “What should we be posting on social media?” This is a very good question and also a very easy one to answer as there are so many topics you can cover.
One way to think about this is to position the club as a source of information for Members. You may choose to focus on the specific activities in your club, like golf or tennis, or what’s happening in your community or how your committees are influencing club activities. All of these topics can lead to members turning to the club as a resource for learning about these topics.
Today is Wednesday, but in the social media sphere, it is #WineWednesday and #WeddingWednesday. Are you posting something relative to these themes? You should! We’re lucky in the Private Club industry that so many of the recurring hashtags are a perfect fit for our clubs. Here are some we can take advantage of, and some that our members are already using with enthusiasm!
Most every club has an executive team, comprised of the GM, Membership/Marketing, F&B, Catering/Private Events, Member Relations/Retention, the Executive Chef, the Sports Pros (golf, tennis, sailing), and Maintenance. All of these departments are essential to a successful team and performance. And each team member has a unique voice which can serve the club well in communicating with members and prospective members and the community online.