Private clubs and country clubs exist because of members. We develop member communication to keep members active in the club and so that we may retain our members. As private club professionals, we have an opportunity to maximize our member communication, to have our messaging work to achieve club goals. That’s when strategy is needed.
Today is Wednesday, but in the social media sphere, it is #WineWednesday and #WeddingWednesday. Are you posting something relative to these themes? You should! We’re lucky in the Private Club industry that so many of the recurring hashtags are a perfect fit for our clubs. Here are some we can take advantage of, and some that our members are already using with enthusiasm!
Most every club has an executive team, comprised of the GM, Membership/Marketing, F&B, Catering/Private Events, Member Relations/Retention, the Executive Chef, the Sports Pros (golf, tennis, sailing), and Maintenance. All of these departments are essential to a successful team and performance. And each team member has a unique voice which can serve the club well in communicating with members and prospective members and the community online.
Hopefully, you’ve come to love Thursdays and all of the “Throw Back Thursday” (TBT) activity across social sites. I have a few friends on Facebook who routinely post awesome (and embarrassing) photos from our school days. Professional sports teams use the trend to share historical and “wow” moments. The TBT posts are some of my favorites. I want to help you develop a strategy around this popular trend.
How many of you have ever said, “I don’t have time for social media?”
I know I hear it from potential clients, and even from team members of current clients.