One challenge private club professionals often face is finding good content to share with members through social media. We can, and often do, resort to posting event information and the lunch specials of the day. Too much of this “announcement mode” causes members to tune out. I often recommend that we search online for current and timely articles from trusted sources which contain information of interest to club members.
Today is Wednesday, but in the social media sphere, it is #WineWednesday and #WeddingWednesday. Are you posting something relative to these themes? You should! We’re lucky in the Private Club industry that so many of the recurring hashtags are a perfect fit for our clubs. Here are some we can take advantage of, and some that our members are already using with enthusiasm!
Instagram has announced a new app called Layout. It’s a pretty simple concept, essentially an app that allows you to create a collage of photos in one picture. It’s a bit surprising that with all of the perfectly wonderful options available to collage enthusiasts that Instagram would release this now. Instagram is late to the party.