Conversation Starters: The U.S. Open at Chambers Bay
Excitement is building around the U.S. Open at Chambers Bay. This is an excellent opportunity to connect with your members around a topic they love, and which is non-promotional. Some examples?
Take a hint from this Seattle Times article and share news articles about players from your area who have qualified.
Has your golf pro golfed at Chambers Bay? Have him/her film a short review of the course. What can viewers expect? Does s/he have any predictions? Get your golf pro involved in the conversations. When you visit the Chambers Bay website, you can sign up for their newsletter, which will allow you to stay on top of the news and gain ideas for what you can share with your members. http://www.chambersbaygolf.com
Use article like this Golf Digest tutorial to create buzz around the U.S. Open. Or, have your golf pro give a daily tip during the tournament.
Are you having viewing parties at the club? Ask a member to film a short video for his/her comments about the day’s events. Best shot of the day? Biggest surprise? Biggest disappointment? Get your members involved in the conversation!
There will be tons of sports news coverage, so bookmark your favorite sites and share an article each day. Plan what you will share today, so that you can get your team on board and make the most of the event. The U.S. Open provides us a great opportunity to connect with our members without selling. Make sure to track your posts and tweets to measure the engagement levels. This should highlight the style of conversation your members crave on social media.