Februrary 2019 Tuesday Tips
2 12 2019
Your club may be exceeding expectations on the golf course, in food & beverage, on the tennis courts or in your wellness programs, but are you exceeding expectations in member communication? Put yourself in your members’ shoes for a moment. Would you read what you share on email, social media or otherwise? Would you feel overwhelmed with the amount of email the club sends? Would you want to see more from the club other than event announcements? If your answer is along the lines of “possibly” or “maybe” or “yes,” then you need to take a look at your communication plan. How, what and where do your members want to communicate? There is never a bad time to update and transform your member communication. Keep putting yourself in their shoes – and keep asking if you are exceeding expectations.
2 5 2019
With Valentine’s Day on the horizon, I hope you’ll take a moment to remember WHY members prefer to celebrate their love at the club. Usually, the club promotes the festivities with a menu – a list of food. But is that the reason the members choose the club? Especially when many restaurants are stepping up with unique offerings? It’s likely something unique that members will find only at their club. Tap into the WHY, not the WHAT of Valentine’s Day to fill up those remaining tables!