February 2019 Tuesday Tips
2 26 2019
Now that I am sending my Tuesday Tips email through Mailchimp, I receive all of the out-of-office replies in my inbox. Me being me, I read through all of them to learn what is common practice and who stands out, in terms of using this auto-reply effectively. I was actually surprised last week when one person stated that the club was closed for a week and that emails would not be responded to…in a catering department. I could only think of the brides to be who might want to contact the club and receive that message. Umpf. The OOO – out of office email is actually a great opportunity to sell, connect and reassure your members that while you are away from your desk – for whatever reason – the member is being heard and members needs are being addressed. Here’s a great article from Harvard Business Review on Why You Should Put a Little More Thought into Your Out-of-Office Message.
2 19 2019
This Sunday is the Oscars! When I worked at the American Film Institute (so long ago the Oscars were held on Monday), we would go home at Noon so that we could enjoy the Academy Awards. Most of us would gather at home parties, because it was easier than fighting the traffic and crowds in and around Los Angeles on awards show nights.
Are you having an Oscars party at the Club? Whether you are or not, it’s safe to assume that some of your members are having their own soiree at home. Give your members some tips for hosting a successful event. Provide some fail-proof recipes and specialty cocktails. Maybe even choose a recipe that pairs well with bubbly. Share a link to an Oscars ballot so the hosts can easily print copies for their guests. Your members will end up throwing a fantastic party, no doubt. How delighted and grateful will they feel for the advice they received from their club? Perhaps your members will want to share fun stories and pictures from their party with you. This is a good way to nurture member relations. This simple gesture will endear the club to members. Give it a try and let me know how your members respond!
2 12 2019
Your club may be exceeding expectations on the golf course, in food & beverage, on the tennis courts or in your wellness programs, but are you exceeding expectations in member communication? Put yourself in your members’ shoes for a moment. Would you read what you share on email, social media or otherwise? Would you feel overwhelmed with the amount of email the club sends? Would you want to see more from the club other than event announcements? If your answer is along the lines of “possibly” or “maybe” or “yes,” then you need to take a look at your communication plan. How, what and where do your members want to communicate? There is never a bad time to update and transform your member communication. Keep putting yourself in their shoes – and keep asking if you are exceeding expectations.
2 5 2019
With Valentine’s Day on the horizon, I hope you’ll take a moment to remember WHY members prefer to celebrate their love at the club. Usually, the club promotes the festivities with a menu – a list of food. But is that the reason the members choose the club? Especially when many restaurants are stepping up with unique offerings? It’s likely something unique that members will find only at their club. Tap into the WHY, not the WHAT of Valentine’s Day to fill up those remaining tables!