2022 Content Plan
2022 Communication & Member Event Strategy Guide
Oh do I have some goodies for you! The 2022 Content Plan is your template to create your club’s communication calendar. The 2022 calendar also includes October – December 2021 to help get you in the habit of using this awesome tool before we’re staring at 2022 dates! You get both the Excel and Numbers format for your convenience. It is preloaded with national holidays, historic days of interest, and everyone’s favorite “hashtag holidays.” Both formats are customizable, so you can edit to your heart’s content. AND!!! … This year I have added a tutorial video to help you use this tool to your best ability. AND there’s more!
In addition to the 2022 Content Plan, you may want to take advantage of the 2022 Communication & Member Event Strategy Guide. In the video tutorial which accompanies the handout, I walk you through the importance of strategic communication and review all of the Mini Communication Plans (crisis, renovation, special event and F&B photos). You’ll receive all of the Mini Communication Plan checklists so that you can easily prepare these documents. The cherry on the sundae is that the Communication & Member Event Strategy Guide includes THREE or more event ideas for each month, which is inspired by the holidays included in the 2022 Content Plan. I walk you through these in the video tutorial, as well. The Guide will provide you with plenty of inspiration to create an enviable calendar of Member Events AND have a well prepared communication plan for ultimate levels of Member Engagement.
Receive the 2022 Content Plan
And a Video Tutorial to help you successfully navigate the tool
for more successful and effective member communication
Receive the 2022 Content Plan
And the Video Tutorial for the plan
Also receive the 2022 Communication & Member Event Strategy Guide
And the Video Tutorial with further education
Document & Video Descriptions:
2022 Content Plan: Both the Numbers and Excel versions to serve as a template for your club’s strategic content and communication plan. It is pre-loaded with national and world holidays, historic days of interests, awareness days/months and hashtag holidays like National Cheeseburger Day, National Margarita Day, National Puppy Day and more. The 2022 Content Plan includes October – December of 2021 and the full calendar for 2022.
Video Tutorial: The video tutorial provides and overview of the 2022 Content Plan and explains how to use the tool so that you can be as prepared as possible to effectively communicate with your members.
Communication & Member Event Strategy Guide: In this document, there are notes on why a communication strategy for private clubs is essential. It also includes three “mini” communication plan checklists (Crisis Communication, Member Traditions Communication and Renovation Communication). These checklists will easily help you build the mini plans you need for these situations. Finally, the event strategy section gives you three events ideas for each month, with holidays mentioned in the Content & Communication Plan. This will help you boost your creativity and shake up your event calendar.
Video Guide: The video guide reviews the Communication & Member Event Strategy Guide, discussing the content in the handout and bringing to life some of the event ideas mentioned. This education ties together all of the strategies presented in the materials you receive. The Guide will provide you with plenty of inspiration to create an enviable calendar of Member Events AND have a well prepared communication plan for ultimate levels of Member Engagement.
• Once your purchase is complete, your will receive a receipt. Shanna will contact you separately with a confirmation email which includes your materials.
• For more information, contact Shanna Bright shanna(at)privateclubsonline.com.
Please note that Private Clubs Online is a program of Bright Life Media. Payment will be made to Bright Life Media.