Empower Your Club’s Growth and Member Connections in 2025

As 2024 comes to an end, now is the perfect time to prepare your club up for an exceptional 2025. To support your goals, I’ve developed a suite of resources, educational programs, and strategy sessions to help you refine your member communication strategy and inspire a calendar filled with incredible member events. From strategic content and communication guides to an event guide packed with dynamic ideas, each resource is crafted to foster member connections and enrich your club culture.

Ready to make 2025 your club’s best year yet? Dive into these resources today and start the new year with a strategy that enhances member experiences and strengthens your club community all year long!

Download Your 10 Step Guide to Boost Your Club’s Growth in 2025

Get started on building your 2025 event and communication strategies with your 10-Step Checklist for Member Engagement.

What you get:

• A step-by-step plan to make 2025 a more impactful year
• Design a strategy that enhances member connection, satisfaction, and retention
• Incorporate feedback to adjust and adapt, using date to guide your path
• Special discount codes on PCO Resources + Programs to further inspire your content and events

$25 Guides for 2025

Consistent, small actions are the cornerstone of fostering meaningful engagement within a club community. These small gestures, whether it’s a personalized message or a simple thank-you card, have a cumulative effect that builds trust, loyalty, and a sense of belonging among members. This guide encourages you to establish weekly themes, to maintain focus on member engagement throughout the year. The guide includes plenty of worksheets to keep you on track. Once your order is complete, Shanna will email you the guide. Thank you! 

Your resource for crafting a strategy that keeps your members engaged, satisfied, and loyal. This guide is structured to take you through the key phases of the member experience, from onboarding to celebrating long-term loyalty. Each section includes actionable steps and best practices that you can implement immediately. You’ll find plenty of team activities and conversation starters to improve internal communication, too. The guide includes plenty of worksheets to keep you on track. Once your order is complete, Shanna will email you the guide. Thank you! 

New Resources + Programs Now Available!

Winning Tactics for Epic Content & Member Event Magic

The Member Communication Content Guide is designed to inspire your team when you’re looking for content ideas across all communication channels—whether it’s newsletters, emails, blogs, websites, apps, text messages, digital signage, social media, or print materials. Filled with creative content and messaging for every department, this guide helps you deliver comprehensive and engaging updates to keep your members in the loop about club news, events, and important information. Use in tandem with the content plan template to plan and schedule your member communication.

The Member Communication Content Guide is $127.

The 2025 Content Plan, including the final months of 2024 – December 2025 is a customizable Excel sheet – make it fit your organizational style. The template is pre-filled with national and international holidays, historic dates of interest, and all of the fun, hashtag holidays that are perfect for private clubs! Use this template like you would an editorial calendar or strategic content plan to master your member communication. You and your team can plan a calendar of proactive messages, meet deadlines, and save time by planning ahead. 

The 2025 Content Plan Template is $127.

The Member Event Guide is a comprehensive gathering of ideas, organized in categories including:

• Selection of hashtag holiday event ideas for each month
• Fresh ideas to modernize classic holidays and member traditions.
• Family Friendly events which kids of all ages can enjoy!
• Senior Friendly ideas to make our devoted members feel special and included.
• “Pawfect” and pet-friendly gatherings for our furriest members.
• Surprise and delight members with fantastic new events all of your members will love.

The Member Event Guide is $127.

Greater Impact + Savings = Packages

Double the impact and bundle the 2025 Content Plan with the Member Communication Content Guide. With the inspiration and ideas you get from the Member Communication Content Guide, you can strategize all of the content and messaging you need to share with members in the 2025 Content Plan.

The 2025 Strategic Content Package is $197. Use code PLAN 2025 to receive a 10% discount.

Find inspiration for even more event ideas in the 2025 Strategic Member Events Package. The package includes the Member Event Guide (above). Also included is the Hashtag Holidays for Private Clubs -a month-by-month listing all of the club-appropriate, fun holidays like National Cheeseburger Day, National Dog Day, National Beer Lovers Day and more.

The 2025 Strategic Member Events Package is $197. Use code PLAN2025 to receive a 10% discount.

Get Laser Focused on Creating Your 2025 Member Engagement Strategies

PRIVATE STRATEGY SESSIONS

The purpose of the Strategy Session is to help you develop your club’s member engagement strategy for 2025. In your Private Strategy Session, we can focus on the topics of your choice, including:

Content: How do you create content your members crave?
Email: How much is too much? How can you improve engagement?
Social Media: What channels will you focus on?
Strategy: Always have a plan. Learn how to use the content plan and other resources provided.
Event Calendar: Elevate the member experience with unique events.
And more! This is your session to focus on Member Communication, Engagement & Retention
Your private Strategy Session also includes these helpful resources:

1. 2025 Content Plan Template
2. Member Communication Content Guide
3. Member Event Guide

Your Private Strategy Session is a 2-Hour Zoom session, scheduled between now and January 31st, 2025, at a date/time most convenient for you. Once your payment is complete, Shanna will call you to book the session.
Your Private Strategy Session + Guides is $597 p/club.  Book your Private Strategy Session + Guides and add one Mini Course of your choice for $797 p/club.

Essential Education Created for Busy Club Professionals

MINI COURSES

Bite-sized education with full-flavored content. Mini Courses are made to fit your busy schedule with shorter, yet impactful lessons!

Transform your leadership within the club to become the specialist who is an expert in key areas of member communication, leveraging specific skills and knowledge to excel in your role and drive club success. Currently, there are three Mini Course open for enrollment: Renovation Communication, F&B marketing, and Crisis Communication. Click to go to the online course catalog:

Additional Services to Empower Your Team + Thrive in 2025

There are a number of ways in which Private Clubs Online can help you plan and prepare for a new year. 

• Placement Services: Looking to hire a Member Relations Director, Communication Director or similar position in your club? Let PCO and Shanna Bright help you find exactly the right person. Placement services begin by getting to know your team, the club culture and the job requirements. Shanna will then work to find you the perfect person to fit the role. 
• Communication + Event Evaluations: Let Shanna help you identify issues and present solutions for improvement.
• Website Copywriting and Project Management: Website projects are incredibly time consuming and require terrific attention to detail. Shanna can serve as a liaison with your website provider and deliver newly written or refreshed content for public and private pages.

Connect with Shanna to learn more about these additional services. Through Private Clubs Online, Shanna is devoted to sharing ideas, strategies, tools, and resources that will help you enrich your club culture, foster member connections, and most importantly, drive revenue and retain your members. Thank you for the opportunity to work together.