Thinking Outside the Box – Instagram Update
Instagram made an exciting announcement today – Instagram photos and videos are more than just a square. There is no longer a requirement that photos uploaded to the app be cropped into squares. This is great news for private clubs!
You can now display your photos and videos in portrait and landscape. This means wider view of those gorgeous golf courses and content which plays nicer across multiple platforms. Instagram said as much in a prepared statement Thursday: “It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end.”
To be clear, Instagram is not allowing you to capture photos or videos in landscape or portrait mode using the app, but photos and videos captured by other means are now shared in all their glory. Horizontal and vertical pics will appear in your feed without the telltale white space that shows you imported the pic from a separate app.
By allowing native support for landscape and portrait photos, Instagram is appeasing many of its users who want a little more flexibility around the kinds of photos and videos they can share on the fast-growing social network. But by not allowing them to capture media in those formats from within the app, Instagram is also sending out a clear message that square photos and videos still rule. At least for the time being.
How might you use these new features for your club’s Instagram?