The 2018 Webinar calendar includes both complimentary Mini Webs, and Educational Webinar sessions. If you would like to suggest a webinar topic, please contact me! Take a look at what’s coming up next:
1st Wednesday of the month – Mini Web: Complimentary Mini Webs are designed to be a quick burst of knowledge and will last just 30 minutes.
3rd Wednesday of the month – Educational Webinar: Educational Webinars ($47) are designed to take a deep dive into a trending topic, best practices and communication strategy. The session will likely extend to 1.5 hours, depending on time for discussion and questions. Can’t attend at this session? It’s OK. If you register but don’t attend, you will be sent a private link for the replay, just as those who attended. You can also send questions in advance – simply send Shanna an email. If you know of a colleague or friend who would benefit from attending this webinar, please share this invitation with them.
And if you’ve missed a webinar, make sure to browse the Webinar Replay list below. There are many educational topics to choose from.
September 2018
Happy Kids Make Future Members
Educational Webinar – $47
Wednesday, September 26, 2018
11:00am – 12:00pm PT
Webinar Registration
Our littlest members should enjoy coming to the club as much as parents do. What experiences does the club offer the wee ones? How about the teens? We have an opportunity to cement our relationship with our young members so that they will want to be members for life. As clubs are welcoming new members with young families, club programming and policies need to change to accommodate. A positive member experience for every member, no matter how young or how old should be the goal of every club. In this educational webinar we’ll talk about the types of programs that are successful in making happy kids, happy parents and future legacy members.
October 2018
Planning Content for 2019
Complimentary Mini Web
Wednesday, October 3, 2018
11:00 – 11:30am PT
Webinar Registration
As we approach the end of 2018, wee need to start thinking about our content calendar for 2019. We’ll review some easy tips for how to plan ahead and prepare the content you share with members in the New Year.
Employee Retention = Member Retention
Educational Webinar – $47
Wednesday, October 24, 2018
11:00am – 12:00pm PT
Webinar Registration
If you think about your club staff members for a moment, who’s worked at the club the longest? What defines long-term? Is that 5 years or 10 years or more? Or is your club a revolving door? What we don’t often consider is the significance of employee retention in our quest for member retention. Members like consistency, and when they never know the people who serve them, it’s unsettling. In today’s webinar, we’ll review strategies for retaining employees and how to creative a positive experience for the staff. When employees are treated well and enjoy their job, are proud of their job, and are valued and recognized, they are more delighted to serve our members.
November 2018
2019 Communication Trends
Complimentary Webinar
Wednesday, November 7, 2018
11:00am – 12:00pm PT
Webinar Registration
Join me for a review of the best of 2018 and what’s on trend for 2019. This will be a great session to check to see what you did well this year and learn how to prepare for 2019. What new social media tools will be launched? Pick up an email strategy or two. There will be plenty of time for questions in this session as well, so come prepared to ask yours!
This is a special complimentary, one-hour webinar and is the only webinar PCO is hosting in November. Don’t miss out!
December 2018
2018 Holiday Webiparty!
Complimentary (and festive) Webinar
Wednesday, December 5, 2018
11:00am – 12:00pm PT
Webinar Registration
Join me for a very festive and virtual holiday party. December’s webinar is an open Q&A session where you are welcome to ask any question about member communication, member relations or member retention. You bring the Q’s and I’ll bring the A’s! I’ll also be giving away some fun prizes, including the grand prize of an instant camera! You have to be present to win, though, so make sure you not only RSVP for the webiparty, but also attend. Plan to have some fun in this, the last webinar of 2018!
If you’ve missed any of the Private CLubs Online Educational Webinars, you can still take the opportunity to enjoy learning about trending topics, best practices and communication strategies through webinar replays. The replays are recordings of live webinars. Once you’ve purchased the replay, you’ll receive a private link, for which you will have lifetime access. You can watch the webinar at your convenience and as many times as you’d like. Each session runs about an hour. The cost is $47 per webinar. Have a question? Great! Simply send Shanna an email.
Webinar Replays: So Many Great Topics!
Click the title of the webinar you would like to purchase and fill out the order form.
Renovation Communication Planning: Many clubs are preparing to remodel, renovate or rebuild the club, the course or add new facilities. It is essential to have a communication plan developed before you start the process.
Bridging the Gap in MultiGenerational Memberships: We discuss event ideas, communication strategies and a multitude of methods to strengthen member connectivity, among and between Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z.
Managing Brand YOU: Be prepared to be inspired to promote yourself, promote your club, yet stay on top of your personal & professional reputation. Learn how to manage Brand YOU.
Always Have Something to Say: How to create meaning, relative and engaging content for your members, for all communication channels.
How to Use Facebook & Instagram LIVE: Why LIVE video needs to be adopted into content strategy. How to use the tools and what content is appropriate for private clubs.
Establishing Your Club’s Social Media Policy: The benefits of following such a policy, plus how to develop guidelines for employees and members.
Never Hear “I never get your emails” Ever Again: A look at email strategy and efficiency so that members are well informed without being overwhelmed.
Member Relations & Retention: Howe to develop meaningful programs, events and activities, asa well as effective member communication.
How to Take and Use Tantalizing Food & Beverage Photos: Photography tips and equipment you and your team can use to take the most tantalizing food and beverage photos which will have your members eager to indulge int he club’s delectable offerings.
The Value of Video: People consume information differently in video format than in text or pictures. Video grabs attention and helps members retain your message. We’ll look at what type of video content is effective for private clubs.
Tackle Members Communication Challenges in 2017: Solutions for the most pressing issues clubs face with member communication.
How to Maximize Your Content: Learn how to leverage one article, one post, one content item over and over again for maximum impact and less effort than inventing new content for every post.
Crisis Communication: Why a crisis communication plans is essential and the basic steps to build, plans and implement.
Social Media for Special Events: What you need to do to prepare your club’s content plan to that your member communication is as flawless as your member tradition.
Managing Multiple Social Media Channels: Tips and tools for planning and maintaining your club’s social media accounts. Sprinkled with lessons in time management.
Benefits of Blogging: Why your club should actively blog and how to maintain a schedule and what to post.
5 Social Media Topics for Private Clubs: Overview of what makes for engaging content to share online.
The Power of Pinterest: How Pinterest works as a powerful sales and marketing tool for private clubs.
