The 2019 Webinar calendar includes both complimentary Mini Webs, and Educational Webinar sessions. If you would like to suggest a webinar topic, please contact me! Take a look at what’s coming up next:
Blogging is not Dead
Complimentary Mini Web
Thursday, March 7, 2019
11:00am – 11:30am PT
The debate about blogging comes up every couple of years: Is blogging dead? It most definitely is not! The key to blogging is moving forward with a strategy. And in this complimentary Mini Web, we’ll review the reasons why your club should maintain an active blog on your club website.
Complimentary Mini Webs are designed to be a quick burst of knowledge and will last just 30 minutes.
Strategies for Website Updates
Educational Webinar – $47
Thursday, March 21, 2019
11:00am – 12:00pm PT
During the 2018 webinar about guest pages on our websites, PCO community members asked for a webinar focused on website updates. Here you go! We’ll cover essential elements and strategies you need to consider as your club updates, re-works or completely rebuilds your club website.
Educational Webinars are designed to take a deep dive into a trending topic, best practices and communication strategy. The session may extend to 1.5 hours, depending on time for discussion and questions. If you can’t attend this session in person – It’s OK! Everyone who registers for the paid webinars will be sent a private link for the replay. You can also send questions in advance via email, text or comment. If you know of a colleague or friend who would benefit from attending this webinar, please share this invitation with them.
Webinar Replays: So Many Great Topics!
Click the title of the webinar you would like to purchase and fill out the order form. Educational Webinar Replays are $47 each.
How to Find Inspiration for New Events & Programs: As the demographics of your membership changes, or your membership grows, or as new leadership looks to reinvigorate club participation, how do you reimagine the club calendar of events?
Employee Retention = Member Retention: When employees are treated well and enjoy their job, are proud of their job, and are valued and recognized, they are more delighted to serve our members.
Happy Kids Make Future Members: We have an opportunity to cement our relationship with our young members so that they will want to be members for life. A positive member experience for every member, no matter how young or how old should be the goal of every club.
Renovation Communication Planning: Many clubs are preparing to remodel, renovate or rebuild the club, the course or add new facilities. It is essential to have a communication plan developed before you start the process.
Bridging the Gap in MultiGenerational Memberships: We discuss event ideas, communication strategies and a multitude of methods to strengthen member connectivity, among and between Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z.
Managing Brand YOU: Be prepared to be inspired to promote yourself, promote your club, yet stay on top of your personal & professional reputation. Learn how to manage Brand YOU.
Always Have Something to Say: How to create meaning, relative and engaging content for your members, for all communication channels.
How to Use Facebook & Instagram LIVE: Why LIVE video needs to be adopted into content strategy. How to use the tools and what content is appropriate for private clubs.
Establishing Your Club’s Social Media Policy: The benefits of following such a policy, plus how to develop guidelines for employees and members.
Never Hear “I never get your emails” Ever Again: A look at email strategy and efficiency so that members are well informed without being overwhelmed.
Member Relations & Retention: Howe to develop meaningful programs, events and activities, asa well as effective member communication.
How to Take and Use Tantalizing Food & Beverage Photos: Photography tips and equipment you and your team can use to take the most tantalizing food and beverage photos which will have your members eager to indulge int he club’s delectable offerings.
The Value of Video: People consume information differently in video format than in text or pictures. Video grabs attention and helps members retain your message. We’ll look at what type of video content is effective for private clubs.
Tackle Members Communication Challenges in 2017: Solutions for the most pressing issues clubs face with member communication.
How to Maximize Your Content: Learn how to leverage one article, one post, one content item over and over again for maximum impact and less effort than inventing new content for every post.
Crisis Communication: Why a crisis communication plans is essential and the basic steps to build, plans and implement.
Social Media for Special Events: What you need to do to prepare your club’s content plan to that your member communication is as flawless as your member tradition.
Managing Multiple Social Media Channels: Tips and tools for planning and maintaining your club’s social media accounts. Sprinkled with lessons in time management.
Benefits of Blogging: Why your club should actively blog and how to maintain a schedule and what to post.
5 Social Media Topics for Private Clubs: Overview of what makes for engaging content to share online.
The Power of Pinterest: How Pinterest works as a powerful sales and marketing tool for private clubs.