This education is made for YOU!

Strengthen your member communication strategy with content designed to engage, inspire, and retain members. This mini course goes beyond the basics, helping you improve internal team communication, craft compelling stories, and leverage visuals and video for maximum impact.

• Lesson 1: Communication is a Team Sport — Your internal communication sets the tone for effective member engagement. Discover how to foster stronger team collaboration for clearer, more impactful messaging.
• Lesson 2: Anything but Ads — Learn which content themes members respond to most and why storytelling outperforms traditional marketing.
• Lesson 3: The Power of Compelling Visuals & Video — Grab attention with strong visuals and video content that resonate with your audience.

All lessons include comprehensive course handout to guide you through each lesson. You will also receive the Member Communication Content Guide (Value: $127) — used in Lesson 1 as a template for your team exercise. Enjoy self-paced learning — Access all course materials immediately upon enrollment and complete them at your convenience.

This Mini Course will help you create tantalizing food & beverage imagery and spark a number of ideas to showcase your culinary team's talents. Learn to serve savory promotions for F&B programs and events.

• Lesson 1: Why? — Learn why it is so important to focus on this aspect of the club.
• Lesson 2: Equipment & Props — Everything you need to capture amazing photos and videos.
• Lesson 3: Three Rules & The Rule of Thirds — Strategies for capturing those fantastic images and videos.
• Lesson 4: Marketing — How to promote F&B in your club and see examples from other clubs.
• Lesson 5: Finding Inspiration — Where to go when you get stuck for ideas.

All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. Enjoy self-paced learning — Access all course materials immediately upon enrollment and complete them at your convenience.

The Renovation Communication Mini Course will help you prepare your strategic communication plan when your club undergoes renovations of any kind. Be prepared for a full clubhouse renovation, a golf course re-imagination, tennis court resurfacing or even the parking lot re-paving.

• Lesson 1: Before Renovation — Before you break ground or demo a wall, create your strategic plan.
• Lesson 2: During Renovation — Learn how to keep members informed every step of the way.
• Lesson 3: After Renovation — Once the project is complete, maintain member enthusiasm and pride in a job well done.

All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. Enjoy self-paced learning — Access all course materials immediately upon enrollment and complete them at your convenience.

This Mini Course will prepare you for the unexpected. Learn what to do to be prepared before, during and after a crisis situation. Members need to stay informed and connected to the club, and your new crisis communication plan will help prepare you for whatever comes your way.

• Lesson 1: Before the Crisis — You never know when a crisis will hit. This is how you prepare for anything.
• Lesson 2: During the Crisis — Learn how to keep members, the community and the press informed. Maintain member connection to the club, and learn how to work as a team to see each other through a crisis situation.
• Lesson 3: After the Crisis — The crisis isn't over when it's over. Learn what follow-up is required and how to document what happened so you, or future employees are prepared.

This course was recently updated to include examples from current and unfortunate events (Hurricane Milton and the LA fires). All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. You can learn at your own pace, whenever it's convenient for you, as all materials are available at once.