Resources
Empower Your Club's Growth and Member Connections
Is your club on track for a successful year? Now is the perfect time to fine-tune your communication strategy and event planning to ensure a thriving year ahead.
To support your goals, I've developed a suite of resources, educational programs, and strategy sessions designed to elevate member engagement, streamline communication, and inspire a calendar filled with unforgettable experiences. From strategic content and communication guides to an event guide packed with dynamic ideas, each resource is crafted to foster member connections and enrich your club culture. Don't wait — start implementing the strategies that will make this your club's best year yet! Explore these resources today and take the next step in strengthening your club community.
FREE Downloads
10 Step Guide to Boost Engagement
This guide encourages you to establish weekly themes, to maintain focus on member engagement throughout the year. The guide includes plenty of worksheets to keep you on track.
Download Free Guide
Shanna's 12 Favorite Hashtag Holidays
A handy guide which includes 12 awesome Hashtag Holidays — those fun holidays which are perfect for private clubs, complete with ideas for how to celebrate.
Download Free GuideFree Guides to Build Your Strategy
Fill out this form to download your free guides.
Download Your Free Guides$25 Strategy Guides
Boosting Member Engagement
These weekly tips can be seamlessly integrated into existing communication, events, and member service strategies by aligning them with the club's current activities and outreach efforts.
Get Your Guide
The Member Retention Blueprint
This guide is structured to take you through the key phases of the member experience, from onboarding to celebrating long-term loyalty. Each section includes team activities to keep you on track with goals.
Get Your Guide
Mastering the Art of Personalization
This guide provides actionable steps to create communication strategies that speak directly to individual member preferences and needs, boosting loyalty. Each section includes team activities.
Get Your GuidePremium Guides — $127 Each
Winning Tactics for Epic Content & Member Event Magic
The Member Communication Content Guide is designed to inspire your team when you're looking for content ideas across all communication channels — whether it's newsletters, emails, blogs, websites, apps, text messages, digital signage, social media, or print materials. Filled with creative content and messaging for every department, this guide helps you deliver relevant updates to keep your members in the loop about club news, events, and important information.
Buy the Guide
The Content Plan
A customizable Excel sheet — make it fit your organizational style. The template is pre-filled with national and international holidays, historic dates of interest, and all of the fun, hashtag holidays that are perfect for private clubs! Use this template like you would an editorial calendar or strategic content plan to master your member communication. Plan a calendar of proactive messages to boost engagement.
Buy the Guide
The Member Event Guide
A comprehensive gathering of ideas to plan a robust calendar of member events. Organized in categories: Hashtag Holiday event ideas for each month and fresh ideas to modernize member traditions. A distinction of Family Friendly events for kids of all ages and Senior Friendly ideas for your most loyal members. Plan pet-friendly gatherings and delight members with new events everyone will love.
Buy the GuideGreater Impact + Savings = Packages
Strategic Content Package
Double the impact and bundle the Content Plan with the Member Communication Content Guide. With the inspiration and ideas you get from the Member Communication Content Guide, you can strategize all of the content and messaging you need to share with members in the Content Plan. These go hand in hand for the most effective member communication plan.
Order Your Strategic Content Package
Strategic Member Events Package
Find inspiration for even more event ideas in the Strategic Member Events Package. The package includes the Member Event Guide. Also included is the Hashtag Holidays for Private Clubs — a month-by-month listing of all the club-appropriate, fun holidays like National Cheeseburger Day, National Dog Day, National Beer Lovers Day and more.
Order Your Strategic Member Events Package