Private Clubs Online is all about you.  The ideas, strategies, tools, and resources that are shared with you will help you enrich your club culture, foster member connections, and most importantly, drive revenue and retain your members. 

It is never too late to build strategies to achieve success. Create your member content & communication plan, plan incredible member events, develop member engagement strategies for increased member participation. All of the Private Clubs Online programs are created for you – private club professionals who truly want to connect, engage, and retain your members.

Online Education

Private Clubs Online offers online education through Master Classes and Mini Courses. The Master Classes are a comprehensive education on every aspect of Member Communication, Member Retention, or Instagram. Master Classes each come with 10 core lessons and handouts, plus two or more bonus lessons to compliment the topic. Mini Courses provide practical knowledge on one topic. In one to three lessons, you can learn how to Create Engaging Content, or develop Strategic Member Communication & Events. Mini courses launching soon: Food & Beverage Promotion, Renovation Communication & Crisis Communication.

Communication Club

The Communication Club is designed to give you support and assistance for your communication and retention efforts so that you may continue to make magic happen in your club. Consider this as a virtual assistant to your success! Each month you will receive helpful content to share across your channels, and simple event ideas you can easily execute. All content is focused for the month ahead, so the content you find in May’s folder helps you plan for June. New benefit in 2023: Automatic registration for the monthly paid and free webinars! This membership is designed to give you support and assistance for your Member Communication and Member Relations.

Consultation

For those in need of more personal assistance, Shanna is able to help you draft and edit your newsletters, refresh the content on your website or serve as your project manager if you’re in the process of designing a brand new website for your club. She has helped hundreds of clubs develop their communication, engagement and retention strategies, create memorable events and elevate the member experience. She would love to help you, too. Let’s explore what challenges you’re facing and discover which service is most beneficial to you. Book a complimentary 30-minute consultation to discuss your options. 

Shanna does not disappoint!  She provides great information, real world examples, and wonderful resource tools for you to refer to later.  I highly recommend Shanna’s Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. –  Amy Minnix, Highland Country Club

Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. – Lindsey Kreger, The Peninsula Club

Shanna is such a pleasure to learn from. She works hard to make her sessions are casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. – Casey Allocco, San Diego Yacht Club

Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more than 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, Asian Club Managers, ACCP and PCMA. She developed the online courses and membership program to deliver actionable strategies to improve engagement, communication and retention.

On a personal note, Shanna has lived and worked  in Japan and Vietnam from 2002-2010, traveling extensively through SE Asia. She has explored more than 22 countries around the globe. She loves meeting new people, food & wine tasting, hiking, and letting her feet taking her where they will in new cities. She maintains a global mindset and is culturally sensitive in business and life. She is dedicated to empowering others to achieve personal & professional success. 

Shanna is pictured here with her elementary school students in Japan.