Get Ready for 2023!
Now is the time to build strategies for next year. Create your member content & communication plan, schedule member events, develop member engagement opportunities to retain your members. All of the Private Clubs Online programs are created for you – private club professional who truly want to connect, engage, and retain your members.
Mini Courses
2023 Strategic Member Communication & Events Mini Course
The 2023 Strategic Member Communication & Events Mini Course is designed to help you plan, prepare and think strategically for the year ahead. The Content Plan is your template to create your club’s communication calendar. It is customizable and preloaded with national holidays, historic days of interest, and “hashtag holidays.” Lesson 2 is all about event ideas and includes six+ event ideas for each month. Receive plenty of inspiration to create an enviable calendar of Member Events AND have a well prepared communication plan for ultimate levels of Member Engagement.
Build your Member Communication foundation with content designed to engage and retain your members. Develop content for all of your communication channels. Learn which topics members respond to most. Discover an easy method for planning 1 month of content in 1 day! You’ll also receive the Member Communication Content Guide Sample – A kick start to your team activity to create your own content guide so that every department director never runs out of ideas.
Master Classes
A comprehensive education on every aspect of Member Communication. From engaging content to apps, podcasts and the power of video, you’ll complete this course with more than enough ability to strategize your Member Communication and create a well-organized content plan.
Gain a thorough understanding of how onboarding, the member experience, community involvement, and even employee retention, impact how your members feel about the club. This course will help you fine-tune your member relations strategies to positively impact your retention rates.
NEW MASTER CLASS! Everything you need to know about Instagram to better manage your club’s account. Understand all the functions, features and settings. Create and share engaging content. Discover helpful apps to enhance your content. And develop strategy so that you always have a game plan.
Consultation
NEW! Member Engagement Strategy Sessions
It’s that time of year – planning budgets and developing strategy for next year. You spend a lot of time for operations, F&B, Golf, Tennis and all other departments – how much time do you spend on Member Engagement Strategy? Our communication, event and retention strategies are as impactful to revenue and dues as operations, so let’s get set up for a successful 2023.
I’m scheduling private Member Engagement Strategy Sessions for September and October. Only a handful of clubs can take advantage of this opportunity. Learn more….
2023 Marketing & Communication Trends for Private Clubs
Webinar Recording Available!
In the recording, you’ll tune in to the conversation about marketing and communication trends for the upcoming year. Learn all about the marketing and communication trends for brands, which can be applied to private club communication. Pick up tips, tricks and advice for strategic communication. Now is the time to prepare for 2023!
Webinar Recording Fee: $97
Once your purchase is complete, you will receive a receipt and a confirmation email with the link to the recording, as well as the handout which already contained helpful notes and activities you can complete after the session. Thank you!
Magic Maker Membership
The Magic Maker Membership delivers tips and advice, best practices, helpful articles, member profiles, inspiration, plus made-for-you social posts and simple event ideas you can easily execute. All content is focused for the month ahead, so the content you find in August’s folder helps you plan for September. The September content will help you plan for October, etc. The Magic Maker Membership is designed to give you support and assistance for your communication and retention efforts so that you may continue to make magic happen in your club. Consider this as a virtual assistant to your success!
Learn how Private Clubs Online Founder, Shanna Bright, can personally help you with your Member Relations, Member Communication, and Member Retention strategies, including hiring the right team members for the task. You may need a quick strategy session, or a long-term consultation to improve your member communication and event strategies. Find out which service is the right fit for your club, or build a custom package to tackle your most immediate needs.
When you invest in a speaker for your meeting, it’s important to select a speaker who is knowledgeable of the topic, and who has the capability to engage your audience. PCO Founder, Shanna Bright, has provided consultation, education and training to hundreds of clubs in the US and has spoken at meetings and conferences across the nation and abroad. She empowers private club professionals to drive revenue and retain members through strategic member communication and events.My work is devoted to sharing ideas, strategies, tools, and resources that will help you enrich your club culture, foster member connections, and most importantly, drive revenue and retain your members. I’m eager to have the opportunity to help you and to work together.
RETENTION
Retention is a top challenge in every club.Learn numerous strategies for enriching your club culture, fostering meaningful member connections, and retaining your members.
MEMBER ENGAGEMENT
Be inspired to shake up your member event calendar and get creative with club programs. Enhance member traditions and appeal to a variety of member interests.
COMMUNICATION
Member communication is a key component of the total member experience. Learn how to develop a content plan and share more relative content with your members.
 
