Member Communication, Engagement, Retention

Private Clubs Online is all about you.  The ideas, strategies, tools, and resources that are shared with you will help you enrich your club culture, foster member connections, and most importantly, drive revenue and retain your members. 

It is never too late to build strategies to achieve success. Create your member content & communication plan, plan incredible member events, develop member engagement strategies for increased member participation. All of the Private Clubs Online programs are created for you – private club professionals who truly want to connect, engage, and retain your members.

The Tuesday Tips email is your weekly dose of inspiration, tips and best practices. The email includes marketing and communication trends and techniques, updates on social media platforms, great examples from clubs around the world, and suggested industry articles for further reading. Plus you’ll see reminders about Private Clubs Online education programs to further your knowledge and expertise in membership communications. The Tuesday Tips is a free subscription.

Your free subscription now includes 5 for Friday, a new weekly email launched at the start of September 2024, delivered every Friday and includes a highlight of 5 clubs to follow. It’s a small effort toward building a community of connected private club professionals.

MASTER CLASSES & MINI COURSES

Private Clubs Online offers online education through Master Classes and Mini Courses. The Master Classes are a comprehensive education on every aspect of Member Communication, Member Retention, or Instagram. Master Classes each come with 10 core lessons and handouts, plus two or more bonus lessons to compliment the topic. Mini Courses provide practical knowledge on one topic. In one to three lessons, you can learn how to Create Engaging Content, or develop Strategic Member Communication & Events. Mini courses launching soon: Food & Beverage Promotion, Renovation Communication & Crisis Communication.

CONNECTION CREATORS COLLECTIVE

This isn’t just another community – it’s your go-to hub for Communication, Member Relations, and Member Experience leaders in the private club industry. Here, you’ll find the support, strategies, and connections you need to engage members, solve challenges, and elevate your club’s experience. This is more than a community – it’s a space to learn, grow, and thrive. Join the Connection Creators Collective and take your communication and member experience strategies to the next level.

PRIVATE CONSULTATION

For those in need of more personal assistance, Shanna is able to help you draft your strategic communication plan, optimize your email calendar, or assist with copywriting on newsletter and website projects. You may also need to improve internal communication – getting the team on board with member communication. She has helped hundreds of clubs develop their communication, engagement and retention strategies, create memorable events and elevate the member experience. Explore what challenges you’re facing and discover which service is most beneficial to you. Book a complimentary 15-minute consultation to discuss your options.