Hello 2023!

New year, new opportunities!

It is time to build strategies for a successful 2023. Create your member content & communication plan, schedule member events, develop member engagement opportunities to retain your members. All of the Private Clubs Online programs are created for you – private club professionals who truly want to connect, engage, and retain your members.

Mini Courses

2023 Strategic Member Communication & Events Mini Course

This Mini Course is designed to help you plan, prepare and think strategically for the year ahead. The Content Plan is your template to create your club’s communication calendar. It is customizable and preloaded with national holidays, historic days of interest, and “hashtag holidays.” Lesson 2 is all about event ideas and includes six+ event ideas for each month. Receive plenty of inspiration to create an enviable calendar of Member Events AND have a well prepared communication plan for ultimate levels of Member Engagement.

Create Engaging Content Mini Course

Build your Member Communication foundation with content designed to engage and retain your members. Develop content for all of your communication channels. Learn which topics members respond to most. Discover an easy method for planning 1 month of content in 1 day! You’ll also receive the Member Communication Content Guide Sample – A kick start to your team activity to create your own content guide so that every department director never runs out of ideas.

Complimentary Webinar

Tackling Member Communication Challenges in 2023⁠
An annual webinar to kick start the year!⁠
Thursday, January 26, 2023 12:00 PM PT⁠
Complimentary Webinar via Zoom⁠
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In the first complimentary webinar of 2023, we’ll dive right into your biggest challenges in Member Communication and discuss the best solutions to these issues. Based on what you’ve shared so far, we will touch upon generation gaps, renovation updates, coordination among all departments, multiple campuses, branding guides, strategy, content and everyone’s favorite, “getting members to read things!” ⁠
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Please make sure to share your top challenges in the registration form so that we can address yours in this session! ⁠
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Master Classes

A comprehensive education on every aspect of Member Communication. From engaging content to apps, podcasts and the power of video, you’ll complete this course with more than enough ability to strategize your Member Communication and create a well-organized content plan.

Gain a thorough understanding of how onboarding, the member experience, community involvement, and even employee retention, impact how your members feel about the club. This course will help you fine-tune your member relations strategies to positively impact your retention rates.

IN PRODUCTION! Everything you need to know about Instagram to better manage your club’s account. Understand all the functions, features and settings. Create and share engaging content. Discover helpful apps to enhance your content. And develop strategy so that you always have a game plan.

Consultation

Member Engagement Strategy Sessions

It’s that time of year – planning budgets and developing strategy for next year. You spend a lot of time for operations, F&B, Golf, Tennis and all other departments – how much time do you spend on Member Engagement Strategy? Our communication, event and retention strategies are as impactful to revenue and dues as operations, so let’s get set up for a successful 2023.

I’m scheduling private Member Engagement Strategy Sessions for September and October. Only a handful of clubs can take advantage of this opportunity. Learn more….

2023 Marketing & Communication Trends for Private Clubs

Webinar Recording Available!

In the recording, you’ll tune in to the conversation about marketing and communication trends for the upcoming year. Learn all about the marketing and communication trends for brands, which can be applied to private club communication. Pick up tips, tricks and advice for strategic communication. Now is the time to prepare for 2023!

Webinar Recording Fee: $97
Once your purchase is complete, you will receive a receipt and a confirmation email with the link to the recording, as well as the handout which already contained helpful notes and activities you can complete after the session. Thank you!

Magic Maker Membership

The Magic Maker Membership delivers tips and advice, best practices, helpful articles, member profiles, inspiration, plus made-for-you social posts and simple event ideas you can easily execute. All content is focused for the month ahead, so the content you find in August’s folder helps you plan for September. The September content will help you plan for October, etc.  The Magic Maker Membership is designed to give you support and assistance for your communication and retention efforts so that you may continue to make magic happen in your club. Consider this as a virtual assistant to your success!

My work is devoted to sharing ideas, strategies, tools, and resources that will help you enrich your club culture, foster member connections, and most importantly, drive revenue and retain your members. I’m eager to have the opportunity to help you and to work together.