Private Clubs Online | Engaging Member Communication

Essential Membership

The PCO Essential Membership is live. Come join the party and see what all the buzz is about! Only members benefit from having a library of knowledge right at their fingertips!

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Fearless Friday Forum

Join Lynne and Shanna every Friday from June 5th – November 20th for the Fearless Friday Forum where we are Creating a Better Normal, Together.

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Workshops - Online!

Now is a great time to participate in the Member Communication Workshop – it’s online! We have an opportunity to strategize, plan and get ready for what’s on the other side of this crisis.

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Strategy Sessions

Book a 2-hour strategy session to tackle your most pressing challenges. Right now, we can focus on crisis communication and what to do to prepare for re-opening.

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The best resource for private club professionals to learn how to effectively communicate with members in the way the world communicates today – online. Discover how you can boost revenue, enrich your club culture and retain members, with a well developed content plan and strategic social media marketing.

Shanna encouraged our Private Events department to pay attention to Pinterest and focus our efforts on this channel. We followed her advice and not but 6 months later, we booked our first Pinterest-referred wedding. We use our Pinterest account before/during bridal appointments. Super effective.

Kaitlin, Center Club Orange County

Shanna provides great information, real world examples, and wonderful resource tools for you to refer to later.

Amy, Highland Country Club

We learned invaluable information about how to turn our stagnant membership communication around at our Club.

Barbara, Manor Country Club

Shanna was my Member Relations Director in a period of growth and expansion of City Club. As we grew to 1400 members from 1000, Shanna’s innovative programming and retention strategies, set our club apart as an example to follow in ClubCorp. She continues to steer us in the right direction with retention efforts and keeps us on our toes and focused on Member Retention.

Larry, City Club Los Angeles

I’ve worked with numerous country club advisors and consultants to help me fill in our gaps and provide the best possible product for my members and my service team. Amongst a really good group of club professional advisors, I must say that Shanna has made the greatest impact on our operation. I hired her to help my leadership team dig our communications processes out of the mud including member emails, SMS communications, content management, and social media, and she delivered a practical and actionable plan for us way beyond my expectations.

Marcus, Overlake Golf & Country Club

RETENTION

Retention is a top challenge in every club.Learn numerous strategies for enriching your club culture, fostering meaningful member connections, and retaining your members.

MEMBER RELATIONS

Be inspired to shake up your member event calendar and get creative with club programs. Enhance member traditions and appeal to a variety of member interests.

COMMUNICATION

Member communication is a key component of the total member experience. Learn how to develop a content plan and share more relative content with your members.