Private Clubs Online 2024 Education
In response to the challenges and goals you listed in the annual PCO year-end survey, I created a full calendar of education for the year. I did things a bit differently this year, creating three types of sessions, with varying styles of delivery.
One of your top requests is to know what other clubs are doing, and so in 2024, I’m hosting complimentary Idea Exchanges – a gathering of terrifically bright and creative people (YOU!) who want to share and borrow ideas from each other. Let’s kick-off the first Idea Exchange next week to swap Easter & Mother’s Day ideas.
Also on the calendar are a number of collaborative and complimentary Webinars with MembersFirst. I’m delighted to partner with the MembersFirst team again in 2024. I know many of you enjoyed our sessions last year, and we’ve cooked up some great topics for you this year, too!
Look for my own Education Sessions, designed to help you brush up on strategies and receive relative advice. And again, all geared to help you meet your goals and overcome challenges in Member Communication, Engagement & Retention.
For a deeper dive into the most challenging aspects of member communication, I scheduled Strategy Sessions. These are two-hour, small-group consultations, focused on one singular topic, like email or social media.
Upcoming Education
Idea Exchange: Summertime Youth & Family-Fun Activities
Tuesday, May 7, 2024
12pm PT | 2pm CT | 3pm ET
45 Minute Brainstorming Session
Complimentary attendance for all
Only Communication Club Members get the replay
Summer is right around the corner. Let’s hear what you have planned to engage members! What camps are you hosting this summer? How are you creating youth/age specific events and activities? Are you sending out family event promotions only to a select group of members? What new events are you trying? What are the traditions your members look forward to the most?
Video, Video, Video!
Tuesday, May 14, 2024
12pm PT | 2pm CT | 3pm ET
1 hour education session
$97.00 Fee
Free for Communication Club Members
As our digitized world expands, our human attention spans shorten. Video connects with our members in ways no photo or text can. And social media platforms are leaning into video creation tools. In this webinar, we’ll examine why video content is crucial for your club and learn how to appropriately use video for private club member communication. We’ll also highlight a few apps to help you quickly edit and share.
Strategy Sessions: Email
June 3, 4, or 5, 2024
12:00pm PT | 2pm CT | 3:00pm ET
2 Hour Session
CMAA Members may earn 2 other education credits
Email is our main method of connecting with members and keeping them informed. Why is it so frustrating? In the annual survey, one response to “What’s your biggest challenge,” was “Email, email, email!!!”
In this Strategy Session, we will talk all about how to make your email more effective. From design and format to subject lines and content. We’ll also talk about targeting emails and scheduling. With these strategies in place, your members will never say, “ I didn’t know about that!”
Once your payment is complete, you will be able to choose your preferred sate for attendance.
LEARN MORE ABOUT PRIVATE CLUBS ONLINE EDUCATION
STRATEGY SESSIONS
Strategy Sessions are designed to take a deep dive into the most challenging aspects of member communication. In these two-hour, small-group consultations, we will focus on strategies, tips, tricks, tools, best practices and resources to help you master that aspect of your club communication. The topics chosen for 2024 are a direct response to what you have labeled your greatest challenges. So let’s work through these topics together and give them the extra time and attention they deserve.
EDUCATION SESSIONS + WEBINARS
Education Sessions are designed to help you brush up on strategies and receive relative advice. And again, all geared to help you meet your goals and overcome challenges in Member Communication, Engagement & Retention. Also on the calendar are a number of collaborative and complimentary Webinars with MembersFirst. I’m delighted to partner with the MembersFirst team again in 2024. I know many of you enjoyed our sessions last year, and we’ve cooked up some great topics for you this year, too!
IDEA EXCHANGES
An Idea Exchange is a fun and energizing meeting of private club professionals. You are always curious what other clubs are doing – this is a great way to find out! Each month, Shanna hosts an Idea Exchange for communication, event, and program ideas. There is no presentation, rather a gathering of terrifically bright and creative people who want to share and borrow ideas from each other. Shanna will moderate the discussion. Come prepared to share your ideas, to engage in lively discussion and to gather a plethora of ideas to implement in your club!