Strategy Sessions are designed to take a deep dive into the most challenging aspects of member communication. In these two-hour, small-group consultations, we will focus on strategies, tips, tricks, tools, best practices and resources to help you master that aspect of your club communication. The topics chosen for 2024 are a direct response to what you have labeled your greatest challenges. So let’s work through these topics together and give them the extra time and attention they deserve.
Each Strategy Session (and the singular topic) is scheduled on a Monday, Tuesday, or Wednesday, so that you may find the day that best fits your schedule. The fee is $197 per club. Once your payment has been received, you can select and register for your preferred date. All Strategy Sessions begin at 12:00pm PT, 2:00pm CT and 3:00pm ET and run for two hours (including a 5-10 minute break if the group desires). Handouts and materials, relevant to each topic, will be provided to all registrants.
Participants are expected to provide requested materials and actively participate in the session. Of course, it is best if you attend the Strategy Session live. However, if you miss part or all of the session you registered for, you can either attend the next available live session for that topic, transfer your attendance to a future topic and session, or be provided a video recording of the session you missed. All paid registrants will receive a video replay. If you know of a colleague or friend who would benefit from attending this Strategy Session, please share this invitation with them.
Communication Club Members (annual memberships) are granted one complementary Strategy Session per year.
June 2024 Strategy Session
Strategy Sessions: Email
June 3, 4 or 5, 2024
12:00pm PT | 2pm CT | 3:00pm ET
2 Hour Session
CMAA Members may earn 2 other education credits
Email is our main method of connecting with members and keeping them informed. Why is it so frustrating? In the annual survey, one response to “What’s your biggest challenge,” was “Email, email, email!!!”
In this Strategy Session, we will talk all about how to make your email more effective. From design and format to subject lines and content. We’ll also talk about targeting emails and scheduling. With these strategies in place, your members will never say, “ I didn’t know about that!”
Once your payment is complete, you will be able to choose your preferred sate for attendance.
More Strategy Sessions
July 22nd, 23rd, or 24th Strategy Session: Social Media
August 12th, 13th or 14th Strategy Session: Youth Activities & Communication
September 16th, 17th, or 18th Strategy Session: Content Creation
October 14th, 15th, or 16th Strategy Sessions: Plan for 2025
MORE PRIVATE CLUBS ONLINE EDUCATION
EDUCATION SESSIONS
Education Sessions are designed to help you brush up on strategies and receive relative advice. And again, all geared to help you meet your goals and overcome challenges in Member Communication, Engagement & Retention. Also on the calendar are a number of collaborative and complimentary Webinars with MembersFirst. I’m delighted to partner with the MembersFirst team again in 2024. I know many of you enjoyed our sessions last year, and we’ve cooked up some great topics for you this year, too!
IDEA EXCHANGES
An Idea Exchange is a fun and energizing meeting of private club professionals. You are always curious what other clubs are doing – this is a great way to find out! Each month, Shanna hosts an Idea Exchange for communication, event, and program ideas. There is no presentation, rather a gathering of terrifically bright and creative people who want to share and borrow ideas from each other. Shanna will moderate the discussion. Come prepared to share your ideas, to engage in lively discussion and to gather a plethora of ideas to implement in your club!