Member Communication, Engagement, Retention

Private Clubs Online is all about you.  The ideas, strategies, tools, and resources that are shared with you will help you enrich your club culture, foster member connections, and most importantly, drive revenue and retain your members. 

It is never too late to build strategies to achieve success. Create your member content & communication plan, plan incredible member events, develop member engagement strategies for increased member participation. All of the Private Clubs Online programs are created for you – private club professionals who truly want to connect, engage, and retain your members.

The Tuesday Tips email is your weekly dose of inspiration, tips and best practices. The email includes marketing and communication trends and techniques, updates on social media platforms, great examples from clubs around the world, and suggested industry articles for further reading. Plus you’ll see reminders about Private Clubs Online education programs to further your knowledge and expertise in membership communications. The Tuesday Tips is a free subscription.

Your free subscription now includes 5 for Friday, a new weekly email launched at the start of September 2024, delivered every Friday and includes a highlight of 5 clubs to follow. It’s a small effort toward building a community of connected private club professionals.

Prepare for 2025 – A Stellar New Year

The Strategic Member Events Package includes oodles and oodles of ideas in the Member Event Guide. The package also includes The Hashtag Holidays for Private Clubs, so that you can go above and beyond what’s in the event guide to plan a variety of events for your members.

The Member Event Guide is a comprehensive gathering of ideas including:

• Month-by-month Hashtag Holidays for Private Clubs, listing all of the club-appropriate, fun holidays like National Cheeseburger Day, National Dog Day, National Beer Lovers Day and more. 
• Ideas to elevate traditional holidays like Easter, Mother’s Day, Independence Day, Halloween and more.
• Family Friendly events that kids of all ages can enjoy
• Senior Friendly ideas to make our devoted members feel special and included
• Pet Friendly gatherings, paw-fest for our furriest members
• Events all members can enjoy to elevate the club calendar

The Strategic Member Events Package is 46 pages, chock-full of event ideas and is $197.

Member Communication is a key component of the total member experience. It starts with meaningful, valuable content to engage your members and the strategy applied to that foundation to make sure your members are receiving consistent, frequent messaging across the channels where they live.

With the inspiration and ideas you get from the Member Communication Content Guide, you can strategize all of the content and messaging you need to share with members in the 2025 Content Plan.

1. The 2025 Content Plan, including September 2024 – December 2025. A customizable Excel sheet – make it fit your organizational style. The template is pre-filled with national and international holidays, historic dates of interest, and all of the fun, hashtag holidays that are perfect for private clubs!

2. The Member Communication Content Guide is designed to inspire your team when you’re looking for content ideas across all communication channels—whether it’s newsletters, emails, blogs, websites, apps, text messages, digital signage, social media, or print materials. Filled with creative content and messaging for every department, this guide helps you deliver comprehensive and engaging updates to keep your members in the loop about club news, events, and important information.

The Strategic Content Package is just $197.

The purpose of the Strategy Session is to help you develop your club’s member engagement strategy for 2025. In your private Strategy Session, we can focus on the topics of your choice, including:

• Content: How do you create content your members crave?
• Email: How much is too much? How can you improve engagement?
• Social Media: What channels will you focus on?
• Strategy: Always have a plan. Learn how to use the content plan and other resources provided.
• Event Calendar: Elevate the member experience with unique events.
• And more! This is your session to focus on Member Communication, Engagement & Retention

Your private Strategy Session also includes these helpful resources:

1. 2025 Content Plan Template
2. Member Communication Content Guide
3. Member Event Guide

Your private Strategy Session is a 2-Hour Zoom session, scheduled between now and January 31st, 2025, at a date/time most convenient for you. Once your payment is complete, Shanna will call you to book the session. The fee is $597 p/club.

MASTER CLASSES & MINI COURSES

Private Clubs Online offers online education through Master Classes and Mini Courses. The Master Classes are a comprehensive education on every aspect of Member Communication, Member Retention, or Instagram. Master Classes each come with 10 core lessons and handouts, plus two or more bonus lessons to compliment the topic. Mini Courses provide practical knowledge on one topic. In one to three lessons, you can learn how to Create Engaging Content, or develop Strategic Member Communication & Events. Mini courses launching soon: Food & Beverage Promotion, Renovation Communication & Crisis Communication.

COMMUNICATION CLUB

The Communication Club is designed to give you support and assistance for your communication and retention efforts so that you may continue to make magic happen in your club. Consider this as a virtual assistant to your success! Each month you will receive helpful content to share across your channels, and simple event ideas you can easily execute. All content is focused for the month ahead, so the content you find in May’s folder helps you plan for June. New benefit in 2023: Automatic registration for the monthly paid and free webinars! This membership is designed to give you support and assistance for your Member Communication and Member Relations.

PRIVATE CONSULTATION

For those in need of more personal assistance, Shanna is able to help you draft your strategic communication plan, optimize your email calendar, or assist with copywriting on newsletter and website projects. You may also need to improve internal communication – getting the team on board with member communication. She has helped hundreds of clubs develop their communication, engagement and retention strategies, create memorable events and elevate the member experience. Explore what challenges you’re facing and discover which service is most beneficial to you. Book a complimentary 30-minute consultation to discuss your options.