Member Communication, Engagement, Retention

Private Clubs Online is all about you.  The ideas, strategies, tools, and resources that are shared with you will help you enrich your club culture, foster member connections, and most importantly, drive revenue and retain your members. 

It is never too late to build strategies to achieve success. Create your member content & communication plan, plan incredible member events, develop member engagement strategies for increased member participation. All of the Private Clubs Online programs are created for you – private club professionals who truly want to connect, engage, and retain your members.

The Tuesday Tips email is your weekly dose of inspiration, tips and best practices. The email includes marketing and communication trends and techniques, updates on social media platforms, great examples from clubs around the world, and suggested industry articles for further reading. Plus you’ll see reminders about Private Clubs Online education programs to further your knowledge and expertise in membership communications. The Tuesday Tips is a free subscription.

Your free subscription now includes 5 for Friday, a new weekly email launched at the start of September 2024, delivered every Friday and includes a highlight of 5 clubs to follow. It’s a small effort toward building a community of connected private club professionals.

MASTER CLASSES & MINI COURSES

Private Clubs Online offers online education through Master Classes and Mini Courses. The Master Classes are a comprehensive education on every aspect of Member Communication, Member Retention, or Instagram. Master Classes each come with 10 core lessons and handouts, plus two or more bonus lessons to compliment the topic. Mini Courses provide practical knowledge on one topic. In one to three lessons, you can learn how to Create Engaging Content, or develop Strategic Member Communication & Events. Mini courses launching soon: Food & Beverage Promotion, Renovation Communication & Crisis Communication.

COMMUNICATION CLUB

The Communication Club is designed to give you support and assistance for your communication and retention efforts so that you may continue to make magic happen in your club. Consider this as a virtual assistant to your success! Each month you will receive helpful content to share across your channels, and simple event ideas you can easily execute. All content is focused for the month ahead, so the content you find in May’s folder helps you plan for June. New benefit in 2023: Automatic registration for the monthly paid and free webinars! This membership is designed to give you support and assistance for your Member Communication and Member Relations.

PRIVATE CONSULTATION

For those in need of more personal assistance, Shanna is able to help you draft your strategic communication plan, optimize your email calendar, or assist with copywriting on newsletter and website projects. You may also need to improve internal communication – getting the team on board with member communication. She has helped hundreds of clubs develop their communication, engagement and retention strategies, create memorable events and elevate the member experience. Explore what challenges you’re facing and discover which service is most beneficial to you. Book a complimentary 30-minute consultation to discuss your options.