When you invest in a speaker for your meeting, it’s important to select a speaker who is knowledgeable of the topic, and who has the capability to engage your audience. I’m pleased to be able to offer a unique perspective of private clubs. Having served in the role of Member Relations Director at the City Club Los Angeles, responsible for member programming, member communication, orientations, committee management and member retention, I understand the internal issues clubs face on a daily basis. I’ve been in your shoes. I know what happens behind the scenes and I understand how, every day, you strive to exceed member expectations and deliver extraordinary member experiences. I also understand the significance of strategic member communication working to drive revenue, enrich the club’s culture, increase affinity and retain members.
Private Clubs Online seminars are designed to provide communication strategies and tactics, actionable content which can be immediately implemented in the club. With the delivery of meaningful, relative and inspiring messages, my goal is to elevate your success.
To schedule a session, seminar or workshop on any of these educational topics for your club, group, association or conference, contact Shanna via email, shanna(at)privateclubsonline.com, or text/call 619.244.2400.
Previous Speaking Engagements
CMAA World Conference
CMAA Communications Summit
CMAA Great Lakes Regional Conference
Club Management Association of Canada (CMAC)
The Golden State Chapter, CMAA
Florida Chapter, CMAA
Ohio Valley Chapter, CMAA
Pelican Chapter, CMAA
Philadelphia and Vicinity Club Managers Association
Connecticut Club Managers Association
Wisconsin Badger Chapter, CMAA
Evergreen Chapter, CMAA
Oregon Chapter, CMAA
Greater Southwest Chapter, CMAA
Asian Club Managers Association (Hong Kong)
PCMA Potomac Chapter
New Jersey Chapter, PCMA
The Association of Club Catering & Event Professionals National Conference
Membership Directors Association of Southwest Florida
Professional Club Marketing Association National Conference
Golf Inc. Strategies Summit
Education Session, Seminar & Workshop Topics*
- Member Relations: Member experience, event ideas, Member event trends, kids & teen programs, committees, generation gap, community involvement …and more.
- Member Communication: Content, email strategies, social media management, personalization, renovation communication, crisis communication …and more.
- Member Retention: Orientations, Member experience, participation tracking & at-risk Members, Employee Relations/Retention …and more.
- Membership & Marketing: Recruiting the right members, setting expectations, marketing, branding, content …and more.
*Private Clubs Online educational sessions and seminars are lively and interactive, full of actionable content, and tailored to meet your goals. We can customize and combine topics as needed. And if you have a specific topic in mind around the general subjects of Member Relations, Member Communication and Member Retention, but do not see it on this list, we can create it!
Points to consider:
- Private Club industry experience as Member Relations Director
- Global perspective
- Intuitive & engaging educator, trainer, and communicator
- Comfortable speaking with 5 to 5000 participants
- Conducts virtual sessions with confidence and inclusion of participants.
- Topics satisfy the Membership & Marketing, Leadership, Interpersonal Skills and Food & Beverage Management of CMAA Competencies
To schedule a session, seminar or workshop on any of these educational topics for your club, group, association or conference, contact Shanna via email, shanna(at)privateclubsonline.com, or text/call 619.244.2400.
Here’s what people have to say about Shanna’s presentations, workshops, and education sessions:
- Shanna shared a lot of insight, intriguing data and useful tips. I feel confident that I can go back to my club with some quick and easy improvements.
- Your workshop was both fun and informative. I like that you prepared a binder full of good information—I go back to it and refer to it often. Thank you!
- A well-organized & common sense workshop; goals set and tools to succeed provided.
- Fun, informative and clear, with great examples, sufficient breaks and not too much brain overload!
- The agenda and content was awesome. I have no questions, and I’m leaving with tons of info.
- I wanted to reach out to you personally to thank you and tell you it is by far the best and most relevant presentation I’ve attended in quite some time.
- I’m so glad I was able to make the trek from Memphis to LA for this workshop! I left with awesome information, great new connections, and an excitement to start posting some premium content.
- The seminar was excellent. Certainly gave us the tools necessary to get a good communications plan in place.
- Thank you so much for your amazing presentation.
- Great speaker. Great ideas/information to improve the member experience.
- Thank you so much for your amazing presentation at SB club.
- Being rather low tech myself, this presentation was done in an organized way that made a lot of sense to me.
- Very easy to follow along and help generate ideas of what we can do at the club.
- Liked the way she was able to incorporate local club websites and twitter in her presentation.
- She was very informative and answered the questions really well. She went through the presentation at a great pace that was easy to follow along with.
- That was fantastic. I picked up serval actionable items to take back to my club.
- The suggestions you shared were very helpful and I am looking forward to implementing them over the summer for next season.
- Thank you for the great session, I created our club’s first Pinterest! Only one board so far, but it’s a start!
- I think you are “the cat’s meow” and thought you did a great job too.
- Learned a lot of information to bring back to the club.
- Very polished presentation.
To schedule a session, seminar or workshop on any of these educational topics for your club, group, association or conference, contact Shanna via email, shanna(at)privateclubsonline.com or text or call 619.244.2400.
