Placement Services

Looking to hire a Member Relations Director, Communication Director or similar position in your club? Let Shanna help you find exactly the right person. Placement services begin by getting  to know your team, the club culture and the job requirements. Shanna will then work to find you the perfect person to fit the role. She’ll conduct initial interviews and provide you finalists. Once the new person is hired, Shanna will visit your club and help train your new director/manager. As a former Member Relations Director, Shanna understands the role and knows how to hire the right team members. Learn more about Placement Services.

Membership & Marketing Director – Tacoma Yacht Club

Tacoma Yacht Club – Tacoma, WA
Full-Time | On-Site | Competitive Salary + Benefits

About Tacoma Yacht Club

Established in 1889, the Tacoma Yacht Club (TYC) is a premier private yacht club located on Commencement Bay in Tacoma, Washington. With a membership of approximately 1500 individuals (from about 750 family memberships), TYC offers a rich maritime tradition, a vibrant social calendar, and exceptional facilities, including a 290+ slip sheltered marina, multiple outstations, and a modern clubhouse with panoramic views of the Olympic Mountains and Mount Rainier. The club is renowned for its active cruising and racing programs, junior sailing initiatives, and community outreach efforts.​

We are currently seeking a dynamic Membership & Marketing Director to lead our efforts in growing membership, enhancing member satisfaction, and elevating the club’s brand and visibility.

Position Summary

The Membership & Marketing Director is responsible for driving membership growth and engagement through targeted recruitment strategies, personalized onboarding, retention programs, and effective communication. This strategic, high-impact position reports to the General Manager and collaborates closely with the Membership Committee and other departments to foster a thriving, active club culture.

Key Responsibilities

New Member Recruitment

• Develop and execute strategic membership campaigns targeting qualified prospects (e.g., boaters, community leaders, young professionals, and families)
• Represent the club at external events, regattas, and community functions to raise awareness and attract potential members
• Represent the Club in city and community activities and organizations to to develop sources for prospective Club Members.
• Build referral and ambassador programs to engage current members in recruitment
• Respond promptly and professionally to all membership inquiries and tours
• Manage application process, approvals, waitlists, and category quotas

New Member Onboarding

• Design a structured onboarding process, including welcome packets, club orientation, and introductions to committees or interest groups
• Assign onboarding mentors or “member ambassadors” to foster early connections
• Track early participation and proactively engage with new members in their first 12 months

Member Retention

• Analyze member engagement and identify at-risk members using usage data and feedback tools
• Conduct exit interviews and implement retention initiatives (e.g., loyalty events, milestone recognition, targeted outreach)
• Work with department heads to promote activities that resonate with key member segments (e.g., families, racers, cruisers, social members)
• Serves as a liaison and manages specific member committees to assure members’ interests are consistently addressed.
• Lead periodic satisfaction surveys and deliver actionable insights

Marketing & Communications

• Oversee club branding, public image, and messaging across all platforms
• Manage website content, app, social media, digital newsletters, and club publications
• Create targeted communications tailored to prospective, new, and long-standing members
• Produce promotional materials, video content, and storytelling that highlight club amenities and member experiences

Collaboration & Reporting

• Partner with the Membership Committee to set growth goals and review marketing plans
• Coordinate with Events & Entertainment, Food & Beverage, Outstation, and Cruising committees to align messaging and maximize program participation
• Provide monthly analytics on membership trends, campaign effectiveness, retention rates, and engagement metrics

Qualifications

• 3+ years of experience in membership development, marketing, or hospitality leadership
• Demonstrated success in recruiting and retaining members or customers in a private club or luxury service environment
• Proficient in CRM systems, digital marketing tools, and Microsoft Office Suite
• Excellent interpersonal, writing, and public speaking skills
• Energetic, enthusiastic, and service oriented. Passionate about delivering high-quality member experiences.
• Strong prioritization, planning, and organizational skills.

Additional Considerations:

• Bachelor’s degree in marketing, communications, hospitality, or a related field
• Private club, yacht club or membership organization experience a plus
• Passion/knowledge for boating, yachting, or waterfront communities is a plus
• Experience with Jonas Club Management Software or similar

Why Join Us?

• Shape the future of a legacy club with a growing and engaged membership base
• Lead creative marketing initiatives in a collaborative, high-quality environment
• Competitive compensation based on experience
• Full benefits package including health insurance, retirement plan, paid time off

Job Details

Type: Full-time, Salary
Pay: $70,000 – $80,000 DOE, bonus potential
Location: in-person
Schedule: Tuesday-Saturday, weekends as needed

Benefits

Medical, health, dental, basic life insurance
401(k) plan with employer match
Vacation & sick leave PTO
Employee meals

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Tacoma Yacht Club provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

HOW TO APPLY – READ CAREFULLY

Prepare a thoughtful cover letter addressed to Commodore Bredeson. Clearly articulate your alignment with this role, why you want to be considered for this position at this stage of your career, how Tacoma Yacht Club will benefit you, and how the Club will benefit if you are selected.

Shanna Bright and Private Clubs Online is managing the search for this position. Please send your cover letter and resume to shanna (at) privateclubsonline.com. Qualified candidates will receive an invitation to a first round of interviews with Shanna. Due to the volume of submissions, not all applicants will receive a response. Do not contact the club or club members about this role.

Learn more about Tacoma Yacht Club: https://www.tacomayachtclub.org