Strategy Sessions are designed to take a deep dive into the most challenging aspects of member communication. In these two-hour, small-group consultations, we will focus on strategies, tips, tricks, tools, best practices and resources to help you master that aspect of your club communication. The topics chosen for 2024 are a direct response to what you have labeled your greatest challenges. So let’s work through these topics together and give them the extra time and attention they deserve.

Each Strategy Session (and the singular topic) is scheduled on a Monday, Tuesday, or Wednesday, so that you may find the day that best fits your schedule. The fee is $197 per club. Once your payment has been received, you can select and register for your preferred date. All Strategy Sessions begin at 12:00pm PT, 2:00pm CT and 3:00pm ET and run for two hours (including a 5-10 minute break if the group desires). Handouts and materials, relevant to each topic, will be provided to all registrants.

Participants are expected to provide requested materials and actively participate in the session. Of course, it is best if you attend the Strategy Session live. However, if you miss part or all of the session you registered for, you can either attend the next available live session for that topic, transfer your attendance to a future topic and session, or be provided a video recording of the session you missed. All paid registrants will receive a video replay. If you know of a colleague or friend who would benefit from attending this Strategy Session, please share this invitation with them.

Communication Club Members (annual memberships) are granted one complementary Strategy Session per year.

Upcoming Strategy Sessions

Strategy Sessions – Planning for 2025
Choose a date – October 14th, 15th or 16th, 2024
12:00pm – 2:00pm PDT
Live Zoom Meeting

Develop your club’s member communication strategy for 2025. Now if the time to plan and prepare for a stellar year ahead, and have time to begin implementing these strategies for the remainder of the year. In this live session, we will cover: 

• Content: How do you create content your members crave?
• Email: How much is too much? How can you improve engagement?
• Social Media: What channels will you focus on? Where do your members live?
• Strategy: Always have a plan. Learn how to use the content plan provided.
• And more! When you register, share your challenges/preferred topic for discussion.

Walk away with actionable plans that clarify your strategy and a renewed focus on engaging member communication. All registrants will receive the 2025 Content Plan, pre-filled with national and international holidays, historic dates of interest and all of the best hashtag holidays. Other helpful resources provided.

Come ready to participate in this lively discussion and highly interactive session, collaborating with your fellow private club professionals. 

The cost is $197 per club and includes the live session attendance for your team, the 2025 Content Plan, additional resources, and the video recording for your convenience. 

Once your payment is complete, you can choose the date that is most convenient for you. If you have additional team members joining you, add their names at registration. CMAA members may earn up to 2 “other education” credits, ask me for details.

MORE PRIVATE CLUBS ONLINE EDUCATION

EDUCATION SESSIONS

Education Sessions are designed to help you brush up on strategies and receive relative advice. And again, all geared to help you meet your goals and overcome challenges in Member Communication, Engagement & Retention. Also on the calendar are a number of collaborative and complimentary Webinars with MembersFirst. I’m delighted to partner with the MembersFirst team again in 2024. I know many of you enjoyed our sessions last year, and we’ve cooked up some great topics for you this year, too!

IDEA EXCHANGES

An Idea Exchange is a fun and energizing meeting of private club professionals. You are always curious what other clubs are doing – this is a great way to find out! Each month, Shanna hosts an Idea Exchange for communication, event, and program ideas. There is no presentation, rather a gathering of terrifically bright and creative people who want to share and borrow ideas from each other. Shanna will moderate the discussion. Come prepared to share your ideas, to engage in lively discussion and to gather a plethora of ideas to implement in your club!