One challenge private club professionals often face is finding good content to share with members through social media. We can, and often do, resort to posting event information and the lunch specials of the day. Too much of this “announcement mode” causes members to tune out. I often recommend that we search online for current and timely articles from trusted sources which contain information of interest to club members.
It is a pleasure to represent Private Clubs Online and serve as a speaker at the CMAA 89th World Conference on Club Management & Club Business Expo February 21 – 25, 2016 in my lovely town of San Diego!