Many of you are currently planning for a successful 2020. You’re pinning down the final details of your calendar of events, analyzing your dues line, budgeting for renovations and course maintenance, imagining new menus, and deciding how to offer better programs to appeal to the youngsters. Have you figured out how you’re going to communicate all of these wonderful things next year? I would like to help you!
My webinars cover only one topic at a time. The Member Communication Workshop, while hosted in several cities around the country, may not have landed near you – yet. So I’d like to give you the opportunity to work together to plan your member communication, member relations and member retention strategy for 2020. I’m calling it the 2020 Strategy Session.
Your 2020 Strategy Session includes:
- One, 2-hour phone call (individual or team conference call via phone or webinar)
- A 2020 Content Plan, pre-loaded with holidays (real + hashtag)
- 4 Communication checklists (Events, Crisis, Renovation, F&B photos) + other goodies helpful for you
- Private link and lifetime access to one educational webinar of your choice (a $47 value) – so many topics to choose from!
- A Strategy Session tailored to your needs – topics and focus determined in our preliminary call to schedule. This may include a review of content, an analysis of your current channels, assistance in filling out the content plan, tutorial on a social media channel or motivation for your team to work more cooperatively. Or we can focus on programming, orientations, retention strategies and the like. We will work together to solve issues most important to you.
The 2020 Strategy Session fee is $275 per club. To book your Strategy Session, complete the 2020 Strategy Session order form. Once you’ve submitted your order, I’ll call you to gather initial information and set up our Strategy Session at a time convenient for you and/or your team in November or December of 2019, or January, 2020. Of course, if you have any questions or need clarification before booking your 2020 Strategy Session, please do not hesitate to call or text my cell 619-244-2400 or email shanna(at)privateclubsonline.com.
I’m excited to work with you and look forward to kicking off 2020 with a strategy in place! What challenges do you want to tackle in 2020?
I’m super excited to welcome the month of March. Not only does yours truly celebrate a birthday this month, but many of my friends and even my dear father turn a year older. In Dad’s case, he’s celebrating 70 on St. Patrick’s Day. Yay Dad!
In today’s Mini Web (March 1st), we discussed a different kind of celebration – the fun and popular “holidays,” like the upcoming National Puppy Day. As one participant reported, “it inspired a lot of ideas” for how to share these holidays on social media and also easily implement new events and activities. These festive events have become popular online. You’ll often see things like #DeepDishPizzaDay trending on Twitter or other channels. It is highly probable that your members are posting and sharing pictures in connection with these trends. It is an easy way for the club to connect with members on these fun topics.
Also, it can help you spice up your member event calendar. You might be searching for low-cost ideas to pepper in between larger events and member traditions. Many of the holidays are tailor-made for private clubs. It is simple to create food & beverage offerings and encourage members to dine or enjoy a cocktail at the club. In other words, the national “holidays” provide low-risk opportunities for revenue generation.
Two month-of-March themes which stood out to me, among many awareness themes, were Women’s History Month and Employee Spirit Month. With International Women’s Day on the 8th, I hope you’ve already planned a luncheon or a speaker series. Perhaps Employee Spirit Month will inspire you to plan a team building session with the heart and back of the house. It’s never too early or late in the year to boost morale internally!
Below are some of the other days you may want to plan around. Remember, even a simple social media post signals your members that you are connected and on trend with what’s happening in the world. In the event you do not have programs in place, I’ve made some suggestions for what you can do to celebrate with short lead time.
8 – International Women’s Day – Happy hour with local, prominent women in the community as special guests. Create a special lunch or cocktail menu, highlighting names of women in history. Provide discounts on F&B.
12 – Alfred Hitchcock Day – Show a classic Hitchcock movie on the screen in the bar, or in a larger room suitable for screening. Serve up Hitchcock themed cocktails in the bar.
14 – National Pi Day (3.14) – Create a special menu with all items priced at $3.14.
20 – First Day of Spring + International Day of Happiness – Implement a “Random Acts of Happiness” campaign within the club.
22 – World Water Day – Speaker for breakfast or lunch.
23 – National Puppy Day + National Chips and Dips Day – Plan a “Yappy Hour” and allow members to bring their pups to the club. Serve dog treats and plan for some contests. For Chips and Dips plan a cooking class or a pop-up demo in the lounge. Or serve complimentary chips and dips in the bar for tasting and fun.
25 – International Waffle Day – Waffles for breakfast! You get a waffle, and you get a waffle, and you…
The best way to find these holidays is simple to Google “fun national holidays.” There are several resources to choose from. Cross check two or three to find the most legitimate. For strictly food & beverage holidays, visit www.foodimentary.com.
There is no obligation to plan for all or any one specific holiday. You should pick what fits for your club culture, your member personality. What will your members enjoy?
What holidays have you taken advantage of at your club? What holiday would you like to plan an event for? Send me an email, or better yet, share your idea with me on Facebook so that we can all benefit from your experience. I would love to hear from you!
If your club is not using a social media content plan, there is a distinct possibility that you are creating social media posts on the fly. When that happens, we tend to lose sight of our member communication goals. So how can you implement a mini-strategy for each post?
The Private Clubs Online Group Coaching Programs are now in session! I look forward to welcoming your club into the Essential or Dynamic Coaching Program. Read on to learn more about what the Group Coaching Programs include!
This week, WeddingWire announced the winners of their Couples’ Choice Awards®! Did your club receive top honors?
During my preparation for a webinar with the PCMA, I captured many examples of how private clubs are posting information online. I wanted to share these three examples with you because while these clubs are making a great effort in the social space, there is room for improvement with these specific posts. These examples are being shared with you so that we can learn to maximize every post – make it as engaging as possible, provide all of the information and add value for the members.