How to Use Hashtags Every Day of the Week
Today is Wednesday, but in the social media sphere, it is #WineWednesday and #WeddingWednesday. Are you posting something relative to these themes? You should! We’re lucky in the Private Club industry that so many of the recurring hashtags are a perfect fit for our clubs. Here are some we can take advantage of, and some that our members are already using with enthusiasm!
#MotivationMonday – If you search this hashtag on Pinterest or Twitter, you will likely find an image to share which you can schedule for 8am or 9am on Monday morning and get your members’ week off to a great start.
#MixologyMonday – Is your bartender serving up some great cocktails? This is a time when you can feature the creative beverages your team serves and the favorite adult beverages your members love. Also look to sources like Food & Wine Magazine for mixology articles. Give your members tips for drinks they can serve at their home parties.
#TennisTuesdays – This is a great opportunity to for your tennis pro to share tips and advice. Is there a new technique that is working for a certain member? Maybe there is a new racket on the market. Or you can share photos of the action on the court that day. Also plan to share or Retweet news from the major tournaments. BTW – this is a trend in the UK. They are promoting tennis for women on Tuesdays in an effort to grow the sport. Check out the hashtag on Twitter – lots of inspiration!
#TravelTuesdays – If your club offers accommodation or is located in a tourist destination, get in on the fun of Travel Tuesday. Post beautiful sunsets, lifestyle or accommodation photos. If you are part of a network of clubs, this will also encourage members to use their benefits – post information about sister clubs.
#TeeTimeTuesdays – Golf pros should provide some tips and coaching. You could get in the habit of taking a photo of the first tee-off of the day. Take a photo every Tuesday morning from the most picturesque spot on the course. Golf.com has been posting some terrific (and short) tutorial videos. Share those or have your golf pro film a short clip.
#WineWednesday – Your F&B Manager or Sommelier can offer tasting notes. Or you can share a new wine on the wine list. Is there a wine of the month you can feature? Suggest members try the ABC wine with the XYZ menu item. Do orders go up that day? Don’t forget to measure results!
#WeddingWednesday – Here’s a chance to share your expertise in wedding planning and special events. Share articles from trusted sources or photos from weddings at your club. Perhaps it’s a detail shot of a centerpiece or table setting. Maybe it’s the favorite spot for ceremonies (“We’ve had 32 couples get married under this tree in the last five years”). Share why you are the club where everyone wants to be married.
#TBT – Hopefully you know that TBT means Throw Back Thursday. You can really have fun with this. It seems so many clubs have been updated and renovated in recent years, it is likely you have photos of what your club used to look like in the 80’s versus what it looks like today. This is also a great way to highlight long time members, or kids who’ve grown up in the club but are now graduating from college. You can also use this hashtag to solicit photos from your members. Lots of potential to get members involved and enjoying your #TBT posts.
#ThirstyThursday – A popular hashtag to promote happy hours, you could use this to, again, promote the creative cocktails on offer or your own happy hour.
#FoodieFriday – Menu specials, seasonal items, dining events or wine dinners all fit nicely into this theme. Chef can share recipes or cooking tips. You can share articles on food trends. Food & beverage are at the heart of our club operations. This hashtag is begging us to use it!
#FirstSailFriday – Sailing and yacht enthusiasts are using this hashtag to mark their first sail of the weekend or, even better, the first sailing experience in flashback style. What a wonderful way to find and retweet or repost your members’s photos. It creates a fun conversation among members, too.
#Caturday – We know how well cat pictures are received on the internet. This seems to be the most popular hashtag used on Saturday, unfortunately. But look on the bright side, people love to share photos of their pets, so see if you members are keen to participate!
#SaturdaySunset or #SunsetSaturday – Every week, you can take a photo of the sunset at your club on Saturday. This is a great way to get a server or grounds keeper involved in the social media communication. If they are given this one job, you will be surprised how seriously they take this duty.
#SelfieSunday – People love to take selfies. If you have members who love to take selfies, then having them tag their club in their Sunday snaps keeps the member engaged with the club, even when they are not there. Competition opportunities here, too.
While hashtags are most popular on Twitter and Instagram, you can use these theme hashtags on Facebook and Pinterest. If you ask members to tag the club when they use these hashtags, you can repost or retweet their photos.
Keep in mind, using these themes and hashtags works to engage your members in communication with the club. You’re not selling anything or promoting an event. You’re socializing with members and the community just as they are across several social channels. You can learn a lot about your members once you connect with them in this way. It might surprise you which members participate and use these hashtags regularly.
You can also come up with your own special hashtag that is specific to your club and your members and their interests. That’s when the real fun begins!
Do you have a club specific hashtag you use at your club? What daily theme have you had the most fun with? I’d love to hear from you and what has worked with your members. Please leave a comment below and share your success with hashtags!